For Immediate Release (Chattanooga, TN) —In the last five decades, Precept has created Bible studies and resources in over 90 languages, distributed in nearly 190 countries and on six continents. But CEO David Arthur felt they were missing an entire generation of people—namely millennials and Generation Z believers. Partnering with Barna Research, Arthur says they discovered three important facts that helped them develop their brand-new Bible study resource named Yarrow.
“We partnered with Barna to discover what the next generation is looking for in Bible studies,” says Arthur. “We discovered three major takeaways after months of research. One, the next generation wants desperately to understand how the truth of the Bible connects to their daily lives and actual hardships. Two, the next generation longs for relationship with God and is interested in the Bible but doesn’t know where to start. They need a guide who can help them get started and know where to go next. And three, the next generation is busy and deeply connected to technology. We need to meet them where they are with materials that speak to their way of life and fit into their daily routines and habits. So, the studies in Yarrow are designed to be relevant, guided, and flexible.”
Arthur says that “yarrow” is a flowering plant found around the world. Over centuries, it’s been valued for its beauty, resilience, and healing properties. “We chose this name because it reminds us of God—the source of all health and beauty—and His life-giving Word,” says Arthur.
Arthur says that the studies under the Yarrow umbrella are different from other studies Precept has done over the years, but one thing remains constant.
“Precept has long been known for helping believers thoroughly explore the text of Scripture,” says Arthur. “Similarly, Yarrow resources emphasize observing the text and drawing out practical applications. Yarrow’s defining characteristic? Guiding people through Scripture itself. Instead of being told what the Bible says, believers are led through direct engagement with the text to see for themselves what God has to say to them.”
Ultimately, Arthur says the goal remains the same for Yarrow as for all the other resources from Precept.
“We would love to see a generation so in love with God and His Word that the culture around them is greatly impacted,” says Arthur. “Our vision statement is ‘Every believer in Christ, living out God’s Word every day.’ We know that’s a huge vision, but we also know we serve a big God.”
For more information about Yarrow, visit: http://www.yarrow.org.
About Precept:
Founded in 1970 in Chattanooga, Tennessee, Precept exists to engage people in relationship with God through knowing His Word. Precept authors and publishes more than 250 unique titles of Bible study workbooks and trains Bible study leaders to help Christians of all ages and backgrounds discover God’s truth for themselves.